The "BE A RAREBIRD" concept
Unusual, uncommon and exceptional
The Rarebird Jacket pays tribute to the rarest of the rare…
and as always with rarity, comes the feeling we all hold so valuable, and a trait we all possess: Freedom
To Be A Rarebird is to feel free and to be you.
To be you is to embrace the unique rarity we all have within us.
Take a step towards your freedom:
Be a Rarebird
It wouldn’t make sense without returning to the beginning:
The original Rarebird Jacket.
Fast forward sometime and with the twist on the original Rarebird, came the Black.
Linked with this new arrival, is the value we all deem so important: Freedom.