As much as a fashion label, we're also storytellers. It's one of the greatest abilities people have wouldn't you agree? To experience something and then be able to re-live it every time through a story! Well here lays the first chapter to our biggest, most inspiring story yet! The Art Of Living campaign is, and will be a real life, live adventure following our entire year and how through brave, simple decisions we can learn the "art of living" our version of an incredible life!
Below you'll find Chapter One!
CHAPTER I: RE-DESIGNING LIFE
For us, that big decision followed by big change was the choice to leave our city life once and for all. Over the past 6+ years we called Melbourne home, still working a main corporate job to keep this dream alive, but it was time for change and to step full time towards the pursuit of our true purpose; Ottway The Label. With the hustle of the city behind us, we lived off-grid at Gloria, deep in the Otway Ranges, southern Victoria and took to a slower, more simple way of life. It was the perfect space to re-design life. To " un-think, shake off the old and make space for the new"
THE COLLECTION
The simplest message behind Chapter One is to give yourself space from the hustle of everyday life. This first campaign took us to Gloria for an entire month of off-grid living, to re-focus and restart a new direction! To match we designed 4 new products that can carry us all along a more peaceful, slower adventure ahead.
A special note to you
Stay tuned, for chapter 2 is just around the corner!
Happy Adventuring Fam!
